Turn sustainability into a positive value for people, planet and business

Your talent, customers, and partners want to connect with the future of your company. Tomorrow’s winners are the leaders who have a positive answer to these questions:

What do we solve in the world?

What do we contribute to humanity?

What do we give back to the earth?

The future of your company is now

Our Regrowth Model™ offers you a new perspective on the existing value of your company. Imagined through four activating principles, designed to resonate with everyone. This creates a flywheel that empowers you and your team(s), to accelerate your sustainability journey from net zero to net positive.

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Regrowth Model™
Design model for net positive future value driven by purpose.

Rotterdam Ahoy is part of a complex ecosystem where sustainability is crucial. The u-inc model simplifies it to a core concept that resonates with everyone inside and outside Ahoy.

Kitty van Dongen, CFO Rotterdam Ahoy

From net zero to net positive: 4 reasons

Nature, businesses, government, and your people want more ambition in sustainability.

Nature

Currently, humanity uses 1.75 times more Earths than the planet can regenerate in a year.

Talent

2 out of 3 employees choose employers with a vision for positive impact.

Government

Companies must comply with new laws and require the same from their partners.

Competition

Consumers choose sustainability and are willing to pay more for it.