At its core, sustainability demands a fundamental revaluation of growth

Sustainability often focuses on less: less emissions, less pollution, less harm. But what if we focus on more? What if your product or service not only solves problems but actively contributes to social justice and ecological restoration? Then sustainability is not a challenge but a chance for growth. Imagine an economy where growth is only progress if it is people and planet inclusive.

Regrowth: 3 principles

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Revalue Growth

True growth goes beyond production or consumption. It’s about intertwining commercial, social, and ecological value into one powerful whole. Value that enhances well-being, restores the planet, and allows businesses to flourish sustainably.

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Re-imagine Future

Change starts with breaking old patterns and seeing new possibilities. Innovation thrives when we bring commercial, social, and ecological value together in one vision. Imagination is needed to envision a future where companies thrive by advancing both people and nature.

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Restore Connection

Progress requires strong connections between people, businesses, and nature. Only by uniting commercial interests with social and ecological values do we create the balance needed for real change. Together, we create a world where everyone can contribute and benefit from collective progress.

Everyone regrowth

The Regrowth Model™ translates the principles of regrowth into concrete actions that lead to net positive future value. These changes are often complex, and the model provides a clear framework that anyone can follow. It empowers self-leadership and helps create value for people, planet, and business.

Guided by the core principles of Progress, People, Planet, and Purpose, the model encourages sustainable choices that strengthen both individuals and companies.

The model's power lies in its accessibility. It transforms strategic decisions into understandable, actionable steps that engage teams in building a future where growth benefits everyone.

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Regrowth Model™
Design model for net positive future value driven by purpose.

From net zero to net positive: 4 reasons

Nature, businesses, government, and your people want more ambition in sustainability.

Nature

At the moment, humanity demands 1.75 times more than the Earth can regenerate in a year.

Talent

2 out of 3 employees choose employers with a vision for positive impact.

Government

Companies must comply with new laws and require the same from their partners.

Competition

Consumers choose sustainability and are willing to pay more for it.

Companies with a net positive approach see enhanced innovation, strategy, brand reputation, stakeholder relations, and sales, which can drive faster and more impactful sustainability transitions​.

Paul Polman Author, Net Positive

Top 5 Frequently Asked Questions