Redefining Growth: From Post-growth to Regrowth

The Post-growth Festival, hosted by Triodos Bank and Springtij, gathered an impressive group of like-minded professionals. Talks by experts like Hans Stegeman and Hans van den Broek, along with workshops from Wageningen University & Research, highlighted a key theme: traditional growth models are broken. Laurens Franssen, founder of u-inc, reflects: “We know that the old model of growth no longer works. But how do we inspire people and businesses to embrace a new direction?”

Laurens believes the answer lies in redefining growth. In nature, growth isn't always about "more"—it's about what's needed to strengthen the ecosystem. This principle applies to businesses too: creating value from the core, not just complying with regulations. We call this 'regrowth'. “Post-growth often sounds limiting,” Laurens explains, “but regrowth is about opportunities. It’s about focusing on what we can do to add value to the world.”

At u-inc, regrowth is not just a vision—it’s an actionable perspective. With our Regrowth Model™, we help companies transform their core activities into net positive value. This shift from limitations to opportunities inspires companies to go beyond sustainability and actively give back to both people and the planet.