easee, Everyone eye care

We re-envisioned easee’s brand strategy and identity based on our 4P Model. Their unique digital eye exam solution democrates access to eye care. By doing so they minimise the footprint of eye health future forward. We translated their new purpose ‘Everyone eye care’ into a design system that embraces the dynamics of how anyone looks into the world. Characterised by existing colors of the human eyes.

(Services) 4P Model, 4P Framework, Style Frame, Prototype ID, Brand Deck, Brand Assets, Basic Templates, Corporate Website

Want to learn more about this project? Touch base with Laurens Franssen.

Project overview