10 Commandments (10Cs)
Based on our culture type, we identified the three values that are key to everything we do and how we see the world: radicalism, compassion and curiosity. These values shape our principles. Principles determine how we make decisions and take action. We have translated this into ‘10 commandments’ that work as guidelines for our behaviour. Behaviours are the actions we take based on how we see ourselves as individuals and as a team, how we see others, and how we interpret the world in general.Distinctively, human culture expresses through signs and concepts. The use of symbolism is universal, and it conveys ideas and information quickly and efficiently. That’s why we used symbolism to depict our ‘10 commandments’. (#FFI). As all our principles connect through our core ideologies, so do all ten posters.